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HomeHealthAs wellness trends go upscale, Nestle’s mass-market vitamins lose some shine

As wellness trends go upscale, Nestle’s mass-market vitamins lose some shine

The $250 billion consumer food giant said in July it was launching a strategic review of low-growth, low-margin brands in the vitamins, minerals and supplements category, a prelude to a possible sale reconfirmed by Nestle after new CEO Philipp Navratil took the helm in September.
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