The plant-based meat company struck a licensing agreement with bread and pasta maker Equii to create products that pair with Impossible’s protein-rich offerings.

FMI has been pushing for clarified guidance for months, and said the new rules — which ban products like candy and soda — still lack clarity.

The deal comes amid strong sales for the company as consumers flock to cottage cheese for its high-protein content.

Mars-owned Nutri-Grain is tapping into consumer demand for healthier ingredients, while Stone Brewing partners with Hopwtr on an IPA-flavored sparkling water.

Labeling items for kosher standards, such as avoiding shellfish and dairy, could also benefit those with dietary restrictions and allergies, writes Moshe Elefant, rabbi and chief operating officer of OU Kosher.

The Martin Agency has been responsible for Ritz and Oreo’s Super Bowl work for the past three years, including an upcoming big game spot for the former.

Companies are leaning on innovation, M&A and healthier options to navigate sometimes contradictory consumer preferences.

The Trump administration is overhauling federal dietary advice to align with some MAHA priorities.