Dairy Brands Target Gen Z with Health Benefits 

U.S. dairy brands are shifting marketing strategies to appeal to Gen Z consumers, emphasizing high protein, probiotics, and natural ingredients.

Companies like Chobani and Land O’Lakes are leveraging TikTok and influencer marketing to drive engagement,

while cottage cheese has seen a resurgence due to viral recipes. With Gen Z’s $360 billion spending power, dairy brands are modernizing their messaging to stay relevant in a competitive market.