Emirates, the largest international airline globally, has opened its first Emirates Travel Store in West Africa, located in Accra, Ghana. This new interactive and immersive retail space aims to elevate the travel experience by offering a combination of cutting-edge technology, product displays, and expert travel advice. This marks the airline’s 13th travel store worldwide.
The store, situated in the prime Stanbic Heights of Airport City, was officially opened by Adil Al Ghaith, Senior Vice President of Commercial Operations, Centre, in the presence of Ghana’s Minister of Tourism, Culture, and Creative Arts, Hon. Abla Dzifa Gomashie, and Minister of Transport, Hon. Joseph Nikpe. The ceremony was attended by various dignitaries, media professionals, and trade partners.
A Modern Travel Experience in the Heart of Accra
Strategically located and easily accessible, the Emirates Travel Store offers a unique blend of personalized service and engaging brand experiences. Covering an area of 310 square meters, the store is designed to resemble an open-plan luxury lounge, decorated in Emirates’ signature light color palette, with the Ghaf Tree emblem adorning the walls to reflect the airline’s brand values.
The highlight of the store is an impressive, full-size Emirates A380 Onboard Lounge experience. This feature brings one of the airline’s most famous products to life, giving customers in Ghana a taste of the luxury they can expect on Emirates flights, particularly to and from Dubai, the airline’s hub.
Commenting on the opening, Adil Al Ghaith said, “For over twenty years, Ghana has been an anchor of our African network, serving as a gateway to West Africa. The introduction of our refreshed retail strategy to Accra, demonstrates our ongoing commitment, bringing our ‘Fly Better’ promise to life. The seamless blend of expert consultation and smart, self-service technologies, coupled with the immersive product and destination experiences, elevates our customers’ journey, ensuring they receive the support and inspiration they need to discover more with Emirates.”
Innovative Technology Enhances Customer Engagement
Incorporating smart technologies, the store offers interactive elements such as a ‘selfie mirror’ where visitors can take photos against stunning destination backdrops, inspiring future travel plans. Additionally, the installation of self-service kiosks provides customers with the option to handle their travel inquiries and bookings independently, reducing wait times and ensuring quicker service.
To further support customers, the store includes five service counters, each manned by knowledgeable travel consultants. These experts assist with a wide range of services, including travel itinerary planning, booking and ticketing assistance, and general queries. Maintaining Emirates’ renowned high standards of service, the consultants ensure that every visitor enjoys a seamless and enhanced experience from the moment they step inside.
A Strong Partnership with Ghana
Emirates has played a key role in linking Ghana to international destinations for more than two decades.
Since its inaugural flight to Accra in 2004, the airline has flown more than 2 million passengers, fostering both business and leisure travel to key cities including Canada, India, Australia, Singapore, and Dubai. Today, Emirates operates daily flights from Accra using a three-class Boeing 777 aircraft, continuing its vital role in Ghana’s aviation, tourism, and trade sectors.
A Look Ahead
The opening of the Emirates Travel Store in Accra underscores the airline’s commitment to providing exceptional service and cutting-edge travel experiences. By bringing innovative, interactive travel solutions to the region, Emirates is enhancing the way customers engage with aviation and travel services. The store represents a significant milestone in the airline’s ongoing efforts to expand its presence and strengthen its ties with Ghana and the broader West African market.
With its combination of high-tech features, luxurious design, and customer-focused service, the Emirates Travel Store in Accra sets a new standard for travel retail in the region, offering visitors an immersive taste of what they can expect when flying with one of the world’s leading airlines.
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