Air France–KLM, British Airways, Finnair, and Saudia are leading a global shift in airline retail by adopting Amadeus Nevio, a cutting-edge platform set to transform the travel experience from fragmented bookings into one seamless digital journey. Through the implementation of single order technology, these pioneering carriers are unifying flights, hotels, ground transport, and destination experiences under one easily managed digital record. This breakthrough marks the beginning of a new era where travelers can plan, book, and modify every aspect of their trip—from check-in to check-out—on a single platform, bringing simplicity, flexibility, and personalization to the forefront of modern travel.
A New Age of Seamless Travel Has Arrived
The global airline industry is undergoing a monumental transformation, one that will completely redefine how travelers plan, book, and manage their journeys. The shift from traditional booking tools like Passenger Name Records (PNRs) and separate electronic tickets to a new digital standard known as “Offers and Orders” marks a pivotal evolution in airline retail. At the heart of this change lies the concept of a “single order”—a revolutionary idea that will consolidate every component of a traveler’s journey into one unified, dynamic record.
This new framework means that future travel experiences will be digitally connected across flights, accommodations, destination experiences, ground transport, and even ancillary services. Instead of juggling multiple booking confirmations, travelers will soon manage everything through one streamlined platform.
Finnair Leads the Charge into the Future
The first major step in this transformation was achieved in May when Finnair, the national carrier of Finland, became the first airline in the world to successfully create a native order. This breakthrough signals the beginning of an era where travelers can build, access, and modify their entire travel experience from a single point—directly on the airline’s website or app.
This technological leap is powered by Amadeus Nevio, a next-generation travel platform designed to help airlines implement the Offers and Orders standard regardless of their current tech infrastructure. Major airlines like Air France–KLM, British Airways, and Saudia have already committed to using Amadeus Nevio, underlining the momentum behind this industry-wide shift.
One Platform for the Entire Journey
The concept of the single order brings the familiar online shopping basket experience to the world of air travel. Travelers will be able to purchase a wide variety of services—such as flights, baggage, seat upgrades, transfers, hotel stays, tours, and more—on one website and store them all within a single, modifiable digital record.
For example, imagine booking a roundtrip flight from New York to Paris, a hotel in the city center, museum tickets, and airport transfers—all through your airline’s website. All these services become part of one order, managed from your smartphone, tablet, or computer. Adding or removing services is as simple as clicking a button.
Group Travel Simplified
One of the most exciting features of the single order system is its ability to accommodate group travel more intuitively. Travelers will be able to book multi-passenger, multi-city trips in one transaction—even across different airlines and itineraries. Families, friends, or wedding parties can each be assigned different services within the same order, and multiple payment methods can be attached to split costs.
Whether you’re organizing a birthday trip to Barcelona or a destination wedding in Bali, this system eliminates the complexity of coordinating multiple bookings and payments.
Dynamic Modifications, Real-Time Updates
One of the standout advantages of the single order system is its flexibility. Plans change—whether it’s the desire to upgrade a seat mid-flight or add a spontaneous activity while on the ground—and the single order allows for such dynamic updates. If a traveler wants to move from economy to premium economy after boarding, they can do so directly from their phone. Similarly, if a hotel stay comes with an exclusive ticket offer for a concert or a sports event, travelers can purchase it on the spot, and their single order will instantly reflect the change.
Integrated Response to Disruptions
Today’s fragmented travel infrastructure often results in frustration when disruptions occur. In contrast, the single order will act as a shared system among all travel providers involved in the journey. If a flight is delayed or rescheduled, the system will automatically update related services. Your taxi service, hotel, or even museum reservations will be alerted and adjusted accordingly, all within one centralized order.
Rather than scrambling to update each segment of the trip manually, travelers will simply receive updated options via their mobile device with a ‘yes or no’ confirmation prompt. Approve it, and everything updates—no hassle, no confusion.
Goodbye Boarding Passes, Hello Journey Pass
In a world driven by mobile technology and personalization, even physical or scattered digital documents will soon be relics of the past. The single order model introduces the “journey pass”—a digital credential replacing everything from boarding passes to hotel confirmations. Linked to a secure identifier like a passport or facial recognition, the journey pass becomes the traveler’s all-access credential throughout the trip.
Whether at the airport gate, car rental desk, or hotel lobby, a quick scan of the journey pass is all that’s needed to verify the traveler’s identity and all the services they’ve booked. No more rifling through emails or apps.
A New Retailing Ecosystem for Airlines
This evolution also represents a strategic reimagining of airline business models. Traditionally, airlines sold only transportation. In the Offers and Orders era, they become full-service travel retailers, providing customers a one-stop shop for every leg of their journey. Airlines will no longer be just carriers; they’ll be curators of end-to-end travel experiences.
This transition also enables new revenue streams and tighter collaborations with travel partners like hotels, car rental agencies, and destination service providers—ultimately benefiting both the industry and the consumer.
Conclusion A Travel Experience That Works for You
The airline industry is on the brink of a revolutionary transformation that prioritizes traveler convenience, flexibility, and personalization. With pioneers like Finnair leading the charge and technology enablers like Amadeus Nevio making this future possible, the dream of seamless, fully integrated travel is now a reality in the making.
In the near future, booking a trip will feel more like curating an experience—one that adapts to your needs in real time, simplifies your journey from start to finish, and puts control firmly in your hands.
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