Mirai, a leading technology provider specializing in hotel direct booking solutions, has launched a pioneering global booking engine that promises to redefine the direct hotel booking experience. This cutting-edge platform not only improves customer experience but also significantly increases booking conversion rates, particularly for multi-room bookings, which are vital for hotel revenue.
As the hospitality industry continues to embrace digital transformation, Mirai’s new engine addresses critical challenges faced by hotels in converting online visitors into confirmed guests. According to research highlighted on government and tourism sector websites such as the U.S. Travel Association and the European Travel Commission, user experience and speed are key determinants in successful online bookings. Mirai’s new solution delivers on both fronts with remarkable speed and intuitive design.
Dramatic Improvement in Multi-Room Booking Conversion
Multi-room bookings, although constituting only about 9% of total booking volume, represent nearly 18% of overall hotel sales—a lucrative segment for hotels worldwide. Recognizing the complexity and friction often associated with booking multiple rooms online, Mirai’s new booking engine offers a streamlined, guided navigation system.
Users can now see a clear summary of all selected rooms in a convenient summary cart, making it easy to review, modify, or add rooms without losing context. This guided approach reduces confusion and abandonment rates, resulting in a remarkable 56% increase in conversion rates for multi-room bookings compared to single-room searches.
This improvement aligns with data from government tourism bodies, such as VisitBritain, which emphasize the importance of reducing booking friction and providing clarity during the booking process to capture higher-value bookings.
Ultra-Fast Load Times Minimize Conversion Loss
One of the standout technical achievements of Mirai’s engine is its ultra-fast loading time—results appear in less than two seconds, even on slow internet connections commonly found in airports, rural areas, or developing markets. Research from Google and the U.S. Department of Commerce reveals that every additional second of loading time can reduce conversion by up to 3%.
By achieving sub-2-second load times, Mirai minimizes potential customer drop-off, ensuring a frictionless and positive user experience. This speed is particularly crucial in today’s mobile-first world, where users expect immediate responsiveness.
User-Centric Design Prioritizes Key Booking Information
Mirai’s new booking engine features an elegant, minimalist design that prioritizes vital information without overwhelming the user. The interface clearly displays:
- Final pricing inclusive of taxes and fees
- Cancellation policies and conditions
- Loyalty program benefits
- Currency conversion options
This transparency helps users make informed decisions swiftly. The interface also smartly groups rate cards, reducing scrolling by 90%, allowing users to focus on choices without distraction.
Government digital experience guidelines, such as those from the UK’s Government Digital Service (GDS), emphasize simplicity, clarity, and accessibility—all principles Mirai has embedded in this new platform.
Advanced Functionalities to Compete Against OTAs
Online Travel Agencies (OTAs) dominate hotel bookings due to their user-friendly platforms and wide rate offerings. Mirai’s new engine incorporates sophisticated features to enhance hotels’ competitiveness, including:
- Automatic removal of redundant or mixed rates to present the best deals clearly
- Calendar views showing minimum prices upfront, encouraging quicker bookings
- Integration within the hotel’s domain and branding, avoiding disruptive redirects
- Support for large hotel chains with multi-brand, destination, or concept searches
- Smart filters that avoid empty results, maintaining user engagement
- OTA price comparison tools with rate-matching capabilities to ensure competitive pricing
- Visual cues for unavailable rooms to create urgency and motivate prompt bookings
These functionalities help hotels regain control over their direct sales channel and reduce dependence on commission-heavy OTAs, echoing recommendations from tourism industry analysts.
Enhanced Sales Recovery Features Reduce Lost Bookings
Unavailability can often mean lost bookings. Mirai’s engine includes robust sales recovery options to capture revenue that would otherwise slip away:
- Suggesting alternative dates with availability
- Offering waitlist sign-ups for full rooms
- Direct contact options for personalized assistance
- Recommending other properties within the same hotel group
These tools contribute an additional 0.6% recovery in bookings, turning potential losses into revenue opportunities, an important consideration for revenue managers aiming to maximize occupancy.
Fully Customizable to Align with Hotel Brand and Strategy
Recognizing that no two hotels are alike, the engine offers extensive customization options. Properties can tailor everything from:
- Number of results displayed per row
- Price presentation format (e.g., highlighting premium rooms or promotional offers)
- Visual emphasis on special deals or loyalty program perks
This flexibility ensures the booking engine fits seamlessly within the hotel’s unique brand identity and marketing strategy, enhancing guest loyalty and repeat bookings.
Leadership Vision: A Booking Engine Built by Hotels, for Hotels
Pablo Delgado, Managing Partner and CEO America at Mirai, commented on the launch:
“The booking experience is one of the most critical moments in the guest journey. It must be fast, clear, and reliable—but also intuitive, personalised, and built to convert. Our new engine not only meets these demands—it redefines them. This is the result of years of observation, development, and active listening to our hotel partners. We’ve created a solution that truly makes a difference: more sales, a better experience, and seamless alignment with each property’s identity.”
Availability and Industry Impact
Mirai’s new global booking engine is immediately available for hotels of all sizes—from independent boutique hotels to large international chains. By delivering measurable improvements in conversion and user experience, it is set to become a critical tool in the hospitality industry’s ongoing digital evolution.
The adoption of this advanced engine supports broader industry goals aligned with government tourism strategies that emphasize direct bookings to reduce commission costs, increase hotel profitability, and provide guests with richer, more personalized experiences.
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