Nielsen, a global leader in audience measurement, data, and marketing intelligence, has announced that its best-in-class Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, including the Amazon DSP and their leading data clean room, the Amazon Marketing Cloud.� This new collaboration allows advertisers to seamlessly access Nielsen’s audience segments to target their specific audience, deliver ads across multiple platforms and formats,…
Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=347603
