Expedia Group is making bold moves in 2025, delivering on its mission to transform the future of travel through technology, automation, and generative AI. In a landmark announcement at its flagship EXPLORE
event, the travel tech giant unveiled a series of powerful upgrades to its B2B and consumer platforms — from API expansions that unlock end-to-end trip packaging to groundbreaking GenAI experiences that make social media content instantly bookable.
The centerpiece of this transformation is Expedia Trip Matching, a first-of-its-kind tool that turns Instagram reels into personalized, bookable itineraries. Users can now share any travel-related reel with Expedia and receive customized destination suggestions, travel tips, and booking options in real time. It’s a dramatic leap forward in merging travel inspiration with direct action — a seamless path from scrolling to suitcase.
On the B2B front, Expedia Group is scaling its Private Label Solutions platform with newly launched APIs for cars, activities, insurance, and air, giving partners the power to deliver fully packaged, AI-optimized travel experiences. These APIs are engineered for simplicity and speed, opening up deeper traveler engagement and new revenue channels for global brands.
Additionally, the Reservation Management API offers a new level of operational efficiency, estimated to save hotels over 8 million hours and $120 million annually. Powered by GraphQL, it simplifies bookings, automates workflows, and enhances the traveler experience — all within partners’ native systems.
Through its GenAI strategy and robust advertising upgrades, Expedia Group is not only streamlining how trips are booked but reimagining how they begin — meeting travelers at every moment of inspiration. With platforms integrated with OpenAI Operator and Microsoft Copilot Actions, and video-driven content generation through Artificial Creative Intelligence (ACI), Expedia is shaping the next era of dynamic, data-driven travel.
New APIs Unlock Full Trip Packaging and B2B Growth
Expedia Group’s B2B division, Private Label Solutions, is now equipped with a new generation of APIs that offer partners unprecedented flexibility and reach. These APIs are built to integrate with global travel platforms, enabling seamless packaging of lodging, transport, and experiences.
New API Features:
- Car API: Access to 110+ rental brands across 190 countries, with exclusive inventory from 43 providers.
- Activities API: Over 170,000 bookable global experiences, from tours to theme parks.
- Insurance API: Integrated trip protection, starting with Expedia TAAP for travel agents.
- Air API: Coming soon to enable complete bundling of air, hotel, and car rental in a single booking flow.
“Private Label Solutions is already the largest B2B travel network in the world,” said Alfonso Paredes, President of Private Label Solutions. “These APIs make it easier for partners to build smarter, more profitable travel offerings, powered by the intelligence and supply that only Expedia can provide.”
In 2024, Expedia Group delivered 135 million room nights globally through its B2B platform — a number expected to grow exponentially with the latest upgrades.
Reservation Management API Reduces Cost, Boosts Efficiency
In a push to streamline hotel operations and reduce overhead, Expedia Group launched its Reservation Management API, which includes 15 new operational features for partners.
Built using GraphQL, this API improves system performance and development agility, allowing hotel partners to:
- Manage bookings and payments
- Access and recover traveler data
- Handle cancellations, changes, and upgrades in real time
- Improve guest servicing directly within proprietary hotel systems
With automation at the core, the system aims to save $120 million annually by eliminating the need for manual intervention and freeing up time for higher-value service activities.
GenAI Transforms Travel Discovery and Trip Planning
Expedia is taking travel inspiration to a new level through its latest AI-driven innovations. The new Expedia Trip Matching feature — launching in beta in June — lets travelers submit any public Instagram travel reel to receive real-time, personalized itineraries generated by AI.
Key Features of Expedia Trip Matching:
- Personalized destination suggestions
- Activity recommendations and hotel options
- Travel tips and direct booking links
This tool seamlessly links the emotional draw of social content with the practicality of trip planning — a game-changer for digital-savvy travelers and content creators alike.
Expedia is also integrating its search and planning experiences with OpenAI Operator and Microsoft Copilot Actions, ensuring that it stays present where trip conversations now begin — across GenAI and voice-enabled platforms.
The Hotels.com AI Agent, now live on the app, serves as a smart concierge that delivers end-to-end support:
- Suggests real-time travel options with dynamic pricing and imagery
- Assists with existing bookings and adjustments
- Pulls data from Expedia’s rich traveler insights to offer hyper-personalized service
AI Content Creation with ACI System
Behind the scenes, Expedia’s proprietary Artificial Creative Intelligence (ACI) system is enhancing content creation at scale. Capable of moderating over 400 videos daily, it generates, tailors, and optimizes visual content across channels — ensuring travelers see relevant, inspiring, and engaging media.
New Tools for Travel Advertisers and DMOs
Expedia Group Advertising, formerly Media Solutions, rolled out multiple tools designed to help marketers engage travelers earlier in the funnel:
- Sponsored Listings: Helps hotel partners increase visibility and revenue.
- Beautiful Destinations Partnership: Co-create viral travel content reaching 50M+ followers.
- The Trade Desk Integration: Target high-intent travelers off Expedia-owned platforms using first-party data.
- Advertiser-Funded Loyalty: DMOs can sponsor OneKeyCash rewards to attract higher-value bookings and repeat guests.
Powering Travel Podcast Returns for Season 5
Expedia also announced the return of its Powering Travel podcast, launching this July. Hosted by seasoned journalist Elisabeth Goodridge, the podcast will feature travel leaders and celebrities such as:
- Ariane Gorin, Expedia Group CEO
- Jaime Camil, global entertainer
- Arthur Brooks, happiness researcher
- Phil Keoghan, host of The Amazing Race
- Julian Hagood, Seattle chef
- Tayme Thapthimthong, breakout actor from The White Lotus
Conclution
In 2025, Expedia Group is not just powering bookings — it’s powering inspiration. With new B2B tools, immersive GenAI experiences, and personalized content engines, the company is reshaping how the world thinks about travel planning. Whether through APIs that drive hotel growth or tools that turn social media into your next itinerary, Expedia is building the travel ecosystem of the future — smart, seamless, and traveler-first.
The post Seattle’s Expedia Group Unveils New AI Travel Tools and APIs, Transforming Tourism Tech Across North America and Global Destinations: New Travel Updates You Need to Know appeared first on Travel And Tour World.
