Sudima Hotels, a renowned family-owned business operating in New Zealand for over 25 years, has integrated SiteMinder, a leading global hotel distribution and revenue platform, into its operations. This strategic move aims to boost efficiency and enhance revenue opportunities for its collection of seven upscale hotels.
With a robust presence in Auckland, Rotorua, Kaikoura, Christchurch, and Queenstown, and managing over 1,150 rooms, Sudima Hotels is leveraging SiteMinder’s technology to attract new guests and streamline its processes. This integration facilitates a more flexible approach to revenue management across its various properties.
“Sudima Hotels deeply values the power and reach of SiteMinder’s platform, alongside the company’s commitment to continuous innovation, which will ensure we’re always equipped with the latest tools to stay ahead of the curve,” says Hemal Ghetla, Project Manager and Systems Analyst at Sudima Hotels. “Being able to connect with new audiences as international travel rebuilds is exciting from a revenue perspective, but equally valuable are the efficiencies we’re gaining across our hotels. Distribution tasks that once took hours are now done in minutes, allowing us to respond faster to changes in the market. Soon, we will also incorporate SiteMinder’s payments solution into our technology stack, to automate the complex world of payments, as well as streamline and secure our processes.”
The company, which recently introduced eight robots to improve guest services and operational efficiency, is also recognized as New Zealand’s first carbon-reduce certified hotel chain. This distinction highlights Sudima Hotels’ ongoing commitment to sustainability by actively reducing and offsetting its carbon emissions.
Bradley Haines, Market Vice President – Asia Pacific at SiteMinder, says, “Sudima Hotels is a proven industry leader committed to embracing innovation and creating new opportunities for growth. It’s exciting for SiteMinder to be part of their journey as they optimise their operations and unlock fresh revenue streams, particularly as New Zealand once again becomes an increasingly attractive destination for travellers throughout Asia and beyond.”
Established in 2000, Sudima Hotels has earned multiple accolades for its commitment to sustainability and excellence in the hospitality industry.
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