(ANSA) – BELGRADO, 16 MAG – As part of the third edition of IFIB – Italian Fashion in Belgrade and within the framework of the ‘Days of Italian Fashion in the World’, the Residence of the Italian Ambassador to Serbia, Luca Gori, hosted the launch evening of the local edition of ICON, an Italian magazine dedicated to men’s lifestyle. An exceptional event that, in the presence of the Director of ICON, Andrea Tenerani, and the founder and CEO of the famous Italian fragrance house Xerjoff, Sergio Momo, gave prominence to a magazine that is a reference point for the sector.
The evening then gave space to the celebration of the Italian ‘dolce vita’, in a market – the Serbian one – that is increasingly attentive to lifestyle and quality Made in Italy.
The IFIB 2025 calendar will continue until the end of June. In the coming weeks, numerous other initiatives will enliven the exhibition, including the event “E’ di scena l’alta sartoria” organised in collaboration with Confartigianato and Camera Showroom Milano, the fashion show of the fashion house “Luisa Spagnoli” and the exhibition dedicated to the art of Italian jewellery “Diva!”, as well as workshops and masterclasses with experts from Italy.
“The arrival of ICON in Serbia is part of the IFIB – Italian Fashion in Belgrade programme, the format conceived and realised by the Embassy, which has been promoting Made in Italy fashion in Serbia for three years. The event is also part of the Days of Italian Fashion in the World, the initiative launched at the instigation of Deputy Prime Minister Tajani and which, thanks to the collaboration with 11 of the leading associations in the sector, promotes and protects Made in Italy in the fashion industry,” said Ambassador Gori. “With ICON,” he added, “we now have a new partner to accompany the many thematic events promoted by Italy: from language to cinema, from cuisine to the promotion of the Italian lifestyle and our excellence.
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The evening then gave space to the celebration of the Italian ‘dolce vita’, in a market – the Serbian one – that is increasingly attentive to lifestyle and quality Made in Italy.
The IFIB 2025 calendar will continue until the end of June. In the coming weeks, numerous other initiatives will enliven the exhibition, including the event “E’ di scena l’alta sartoria” organised in collaboration with Confartigianato and Camera Showroom Milano, the fashion show of the fashion house “Luisa Spagnoli” and the exhibition dedicated to the art of Italian jewellery “Diva!”, as well as workshops and masterclasses with experts from Italy.
“The arrival of ICON in Serbia is part of the IFIB – Italian Fashion in Belgrade programme, the format conceived and realised by the Embassy, which has been promoting Made in Italy fashion in Serbia for three years. The event is also part of the Days of Italian Fashion in the World, the initiative launched at the instigation of Deputy Prime Minister Tajani and which, thanks to the collaboration with 11 of the leading associations in the sector, promotes and protects Made in Italy in the fashion industry,” said Ambassador Gori. “With ICON,” he added, “we now have a new partner to accompany the many thematic events promoted by Italy: from language to cinema, from cuisine to the promotion of the Italian lifestyle and our excellence.
Read article…
