The Tourism Innovation Summit 2024 in Seville will unite CIOs and IT leaders to explore AI, big data, and digital trends, with insights from the Paris 2024 Olympic Games.
Technology plays an essential role in optimizing tourism operations and enhancing customer experiences. The upcoming Tourism Innovation Summit 2024 scheduled for October 23-25 in Seville, Spain, will bring together CIOs and IT leaders from major companies like AR Hotels, Vueling, Catalonia Hotels, Renfe, Ilunion Hotels, and Lopesan. They will explore the latest trends and technological innovations shaping the future of tourism. The CIO’s Summit will focus on how AI, big data, and digitalization are redefining the industry’s landscape.
A key discussion at TIS2024 will revolve around the Paris 2024 Olympic Games, examining the organizational strategies and technological advancements that supported the event. Topics will include infrastructure management and cross-sector collaboration, offering insights into how advanced digital tools can optimize future large-scale events for organizers, travelers, and host communities alike.
AI, Data, and Cybersecurity in Tourism
The power of data and AI to revolutionize tourism will be a significant theme at the CIO’s Summit. Speakers such as Dolores Ordóñez, vice president of Gaia-X, and Olga Preveden, Project Manager at the Austrian National Tourist Office, will discuss regulations shaping AI usage in Europe and the challenges of creating a tourism data space. This data space is key to understanding how emerging technologies will transform traveler experiences and improve operational efficiency.
With technological advancements come risks, particularly in cybersecurity. David Alonso, Cybersecurity Consultant at Telefónica Tech, will address the critical need for cybersecurity in an industry handling vast amounts of sensitive traveler data. He will highlight the consequences of security breaches, including reputational damage and loss of customer trust.
AI in Sustainability and Tourism Management
Sustainability will also be in focus at TIS2024. Experts such as Edoardo Colombo, president of AI Associazione Italiana per l’Intelligenza Artificiale nel Turismo, and Feliks Kasmi, CEO of Cientouno Group, will showcase how AI and big data are transforming resource management in hospitality. They will discuss how technology can drive sustainable practices, from energy demand predictions to resource optimization, enhancing both efficiency and environmental responsibility.
Strategic Management, Operations, and Marketing with AI
Experts like Nina Colarić Cvirn, Head of Social Media at the Slovenian Tourist Board, and Francisco Nogueira, Country Lead Iberia and LATAM at HiJiffy, will delve into how AI is revolutionizing strategic management, operations, and personalized marketing. AI tools enable more accurate decision-making, streamline operations, and create tailored customer experiences, improving engagement and operational success.
Technological innovations are also transforming hotel management, particularly in gastronomic services. With tight margins in the sector, digital tools play a crucial role in optimizing processes, reducing costs, and boosting profitability. Esteban Sedano, SVP Hotel Operations at PortAventura World, and Marga Juan, Senior Project Manager at Barceló Hotel Group, will explain how digitalization has become a vital component of hotel operations at TIS2024.
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