Uttar Pradesh Tourism is launching innovative QR Code Audio Tours at iconic sites like the Taj Mahal, offering immersive experiences to enhance visitor engagement and exploration.
The Uttar Pradesh Tourism Department is set to introduce an innovative QR Code-based Audio Tour Portal, designed to elevate the travel experience for visitors exploring the state’s rich cultural and historical landmarks. This digital initiative aligns with UP Tourism’s mission to make its diverse heritage more accessible and engaging for both domestic and international travelers.
This new audio tour system represents a major advancement in modernizing the way tourists experience the state’s attractions, spanning iconic sites like Varanasi’s ancient temples, Ayodhya’s spiritual landmarks, and the architectural marvels of Agra and Lucknow.
The Uttar Pradesh Tourism Department has invited proposals from experienced firms to develop this audio tour portal, aiming to enhance accessibility at over 100 key tourist locations. Visitors will be able to scan QR codes at famous sites such as the Kashi Vishwanath Temple, the Taj Mahal, Shri Ram Janmabhoomi, and Fatehpur Sikri to access immersive audio content.
Each QR code will unlock a custom audio tour that provides detailed insights into the history, architecture, and cultural importance of the location. The audio will initially be available in both English and Hindi, with plans to expand into regional and international languages, ensuring a diverse audience can fully engage with the content.
This project involves in-depth research, scriptwriting, narration, and production to ensure that each site’s story is presented in a compelling and informative manner. Audio tours will range from 1 to 15 minutes, allowing tourists to explore at their own pace while enriching their understanding of each location.
The selected service provider will collaborate closely with UP Tourism to ensure high-quality content, accuracy, and a smooth user experience. The mobile-responsive web portal will integrate seamlessly with the QR codes, offering easy access to audio content through smartphones and tablets.
Tourism Minister Jaiveer Singh expressed enthusiasm about the initiative, stating, “The QR Code-based Audio Tour will significantly enhance visitor experiences in Uttar Pradesh. By blending our ancient heritage with cutting-edge technology, we aim to provide tourists with a more immersive and memorable journey through our state. This initiative underscores our dedication to positioning Uttar Pradesh as a top cultural tourism destination.”
The QR Code-based Audio Tour will cover a wide range of destinations, including the spiritual centers of Shri Ram Janmabhoomi and Ram Katha Park in Ayodhya, the vibrancy of Varanasi’s Kashi Vishwanath Temple and Dasaswamedh Ghat, and the rich history of Lucknow’s Hazratganj and Bara Imambara.
This initiative is part of a broader effort to boost tourism in Uttar Pradesh, making its attractions more appealing in the digital age. With a surge in visitors following the construction of the Ram Janmabhoomi Temple, the state has experienced a significant increase in tourism. From January to June 2024, over 11 crore visitors arrived in Ayodhya alone, contributing to a total of 33 crore tourists across the state. The QR Code-based Audio Tour aims to further enhance visitor satisfaction by offering accessible, informative content to a growing audience interested in Uttar Pradesh’s cultural and spiritual heritage.
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