Visa the global leader in digital payments, has announced a new collaboration with The Bicester Collection and the Tourism Office of Spain (Turespaña) to offer a luxurious and tailored shopping experience for affluent consumers. This partnership seeks to provide Visa’s high-net-worth cardholders with exclusive access to premium brands, curated events, and bespoke services at The Bicester Collection’s renowned luxury shopping destinations. Notably, La Roca Village near Barcelona and Las Rozas Village near Madrid will be key highlights, offering visitors a fusion of fashion, fine dining, and cultural experiences.
A Showcase of Elegance and Style at The Bicester Collection
In celebration of this partnership, Visa recently hosted an invitation-only event showcasing the opulent experiences available at The Bicester Collection. The event served as a perfect expression of affluence and style, offering a demonstration of The Bicester Collection’s Personal Shopping service. Designed to cater to the needs of high-net-worth individuals, this service offers a bespoke shopping experience, complete with a private space where guests can explore luxury brands in complete comfort and discretion.
Guests were also treated to an exquisite wine tasting session, led by renowned sommelier Anmol Chandhok, followed by an authentic Spanish tapas spread and a gourmet dinner. This event highlighted the richness of Spanish cuisine while also showcasing the best of The Bicester Collection’s premium services and offerings for Visa’s most distinguished cardholders.
Sandeep Ghosh, Group Country Manager for Visa India and South Asia, emphasized the importance of this collaboration, stating, “We are delighted to partner with Bicester Village and Turespaña to further elevate the experiences we offer to affluent cardholders. The significant surge in luxury spending by Indian tourists since the pandemic reflects a growing propensity for high-end lifestyle, fashion, food, and experiences. With this collaboration, we aim to curate niche experiences that resonate with the preferences and tastes of the sophisticated consumer, bringing the best of Visa to their fingertips.”
Spain: A Destination of Luxury, Shopping, and Culture
Elena Orland, Director of the Tourism Office of Spain, spoke at the event about Spain’s rich offerings to high-net-worth travelers: “Spain offers such a wonderful variety to the Indian traveler – shopping avenues and luxury experiences, together with other fantastic activities like exploring its wine routes, enjoying its gastronomy, art, architecture, culture, and nature, all in one trip. We are excited to welcome you to Spain.”
This partnership will allow Visa cardholders to explore the best of Spain’s luxury retail and cultural experiences through seamless digital payments and exclusive privileges. Whether discovering iconic Spanish wines or indulging in high-end shopping, Visa’s affluent clientele will be treated to an unparalleled experience, further enhancing Spain’s reputation as a world-class travel destination.
Tapping into the Growing Affluence of Indian Travelers
India has emerged as an exciting market for luxury retailers, with a growing number of Indian tourists seeking exclusive and high-end experiences when traveling abroad. Marcelo Molinari, Director of International Markets for Value Retail Management Limited, explained, “India is a very exciting market for The Bicester Collection, and the growing propensity for luxury shopping means we are perfectly positioned to service the market’s needs. We are excited to work with Visa as one of our key partners in India to further promote our exceptional hospitality offerings to affluent cardholders who are visiting Europe.”
This collaboration will give Visa cardholders access to exclusive offers at The Bicester Collection Villages in Europe and China, with upcoming plans to expand into the U.S. market as well. As Indian tourists continue to demonstrate a growing interest in luxury brands and experiences, this partnership is perfectly timed to meet their evolving preferences.
Exclusive Visa Cardholder Experiences at The Bicester Collection
La Roca Village and Las Rozas Village are two of the 12 luxury shopping destinations in The Bicester Collection that will offer Visa cardholders unique and unforgettable experiences. These include:
- Personal Shopping Services: High-net-worth guests can enjoy a bespoke shopping experience tailored to their preferences in an exclusive, invitation-only setting.
- Unique Pop-Up Events: The Villages host pop-up experiences featuring curated dinners, artistic collaborations, and exquisite culinary creations that are not to be missed.
- Concierge and Hands-Free Shopping: Guests can make the most of their shopping day without the hassle of carrying bags, thanks to The Bicester Collection’s hands-free service. Purchases are conveniently stored and available for pickup at the guest’s leisure.
- Culinary Delights: From Michelin-starred restaurants to Spanish tapas and Mediterranean mezze, visitors can indulge in an eclectic culinary journey that celebrates local and international flavors.
- Exclusive Access to American Magic Yacht Experiences: Sailing enthusiasts can immerse themselves in the America’s Cup at the American Magic Discovery space, where they’ll experience virtual reality tours, live-streamed races, and special insights into the iconic competition.
A Long-Term Vision for Luxury Tourism
Visa’s partnership with The Bicester Collection and Turespaña marks an important step in elevating the experiences available to luxury travelers. With Visa’s vast global reach and commitment to creating unforgettable moments for its high-net-worth cardholders, this collaboration reflects the future of luxury travel, where personalized services and exclusive experiences become the norm.
As the partnership grows, Visa will continue to provide exclusive benefits to its clients, offering seamless payment solutions and unique experiences at luxury shopping destinations across the globe. This initiative further aligns with Visa’s vision of creating an enriched, tailored lifestyle for its affluent customers.
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