Vivanta, a member of the Indian Hotels Company (IHCL), has appointed VUI Live, a comprehensive Digital Marketing and Consulting agency, as its marketing partner for their property in Katra, Vaishno Devi. This collaboration marks a strategic step for Vivanta Katra as it aims to rejuvenate its brand presence and bolster its marketing initiatives in a highly competitive landscape. Efficacy Worldwide will play a vital role in designing creative campaigns to enhance brand visibility and engage consumers effectively.
Through this partnership, VUI Live will manage the hotel’s marketing activities across various digital channels, including Facebook, Instagram, YouTube, and Google. The agency will create cohesive campaigns that reflect the brand’s long-term goals, delivering a unified message that resonates with its target audience. Employing a multi-channel strategy, the agency aims to attract both regional and national travelers.
Akash Manchanda, Co-Founder and Business Head at VUI Live, said,” We’re thrilled to be part of Vivanta Katra, Vaishno Devi transformation journey. By combining technology, creativity, and strategy, this partnership is set to deliver impactful campaigns that will not only resonate with their current target audience but also bring in new travellers. With a deep understanding of the hospitality space and a proven track record of success, we aim to deliver exceptional results.”
Founded in 2019, VUI Live has rapidly emerged as a top MarTech agency, renowned for its data-centric strategies and tailored client services. With an impressive client roster that includes names like Borges, Anant Raj, Bhutani Infra, and SpringHouse, the agency has consistently proven its capacity to create powerful marketing solutions. Now, by partnering with Vivanta Katra, Vaishno Devi, VUI Live is poised to elevate the brand’s marketing initiatives, fostering growth and enhancing customer engagement across India.
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