Unilever is close to offloading Graze, the British healthy-snack brand it acquired for £150m in 2019, to German confectionery group Katjes for just £35m.
The sale reflects Graze’s struggles under Unilever’s ownership and aligns with the FMCG giant’s strategy to focus on faster-growing sectors like beauty and healthcare.
The sale reflects Graze’s struggles under Unilever’s ownership and aligns with the FMCG giant’s strategy to focus on faster-growing sectors like beauty and healthcare.
