The Nesquik maker joined other food manufacturers last year in pledging to eliminate synthetic dyes from the rest of its portfolio following pressure from the Trump administration.
The alcohol maker said it's introduced a "category-first innovation" with a transparent can, while Italian gelato brand Sammontana grows its U.S. presence with a slate of new desserts.
Shoppers are increasingly looking for a broader range of information in labels beyond just ingredients to avoid, according to the International Food Information Council.