Singapore has unveiled a new regional marketing initiative in partnership with Traveloka, designed to inspire spontaneous weekend getaways to the island city-state. The campaign, titled “A World of Experiences Await”, targets young travelers across Southeast Asia, specifically Indonesia, Malaysia, Vietnam, and Thailand, aiming to position Singapore as the top choice for quick and accessible weekend trips. This campaign marks the second collaboration between Traveloka and the Singapore Tourism Board (STB) in 2025, and focuses on showcasing the diverse experiences that make Singapore a perfect short-haul destination.
With Singapore’s compact city layout and world-class infrastructure, the campaign emphasizes how easily travelers can explore the city’s attractions in just one day, making it an ideal location for those seeking a short, spontaneous escape. The city’s efficient public transport system allows visitors to seamlessly move from one iconic landmark to another, maximising their time and immersing themselves in the city’s vibrant culture, cuisine, and attractions. Whether it’s exploring cultural sites, enjoying world-class attractions, or discovering hidden gems in local neighborhoods, Singapore offers endless opportunities for travelers to experience the best of the city in a short timeframe.
Singapore’s Campaign Targets Young Travelers from Southeast Asia
In partnership with Traveloka, the Singapore Tourism Board is launching an engaging campaign that highlights the unique experiences Singapore has to offer, aiming to inspire young travelers in Southeast Asia. With Traveloka as the platform partner, the campaign provides easy access to exclusive travel deals, including discounts on flights, hotels, and activities, designed to make it even easier for travelers to plan spontaneous trips.
Here’s what the campaign will feature:
- Weekend Getaways: Discover the ease of quick weekend escapes to Singapore, where every moment is filled with adventure.
- Exclusive Offers: Access to special rates on flights, hotels, and activities through Traveloka’s app.
- Diverse Experiences: Whether it’s exploring hidden gems, family-friendly activities, or cultural landmarks, the campaign offers a wide array of options for every traveler.
Experience Singapore Like Never Before: New Activities and Hidden Gems to Explore
Singapore is renowned for its iconic attractions like Marina Bay Sands and the Gardens by the Bay, but the “A World of Experiences Await” campaign focuses on showcasing the hidden gems and off-the-beaten-path experiences that visitors may not immediately consider. These lesser-known attractions provide a fresh perspective on the city, highlighting its cultural richness and creative flair.
Here are some of the new activities and hidden gems featured in the campaign:
- Littered with Books: Step into a unique independent bookstore in a conservation shophouse, offering a curated selection of books, perfect for a quiet afternoon.
- Née Vintage: Discover a hidden treasure trove of secondhand luxury goods at Née Vintage, a boutique offering vintage luxury items in excellent condition.
- New Bahru: A concept retail and dining destination that has transformed a heritage school building into a lifestyle hub, featuring homegrown brands and innovative design.
Family-Friendly Fun: New Attractions for All Ages
For those visiting Singapore with family or friends, the “A World of Experiences Await” campaign also highlights new family-friendly attractions that are perfect for multigenerational travel. These exciting activities allow families to create lasting memories together while exploring the wonders of nature and wildlife in Singapore.
- Singapore Oceanarium: Immerse yourself in a bold new ocean experience at the newly reopened Singapore Oceanarium, featuring thrilling marine exhibits and interactive experiences for all ages.
- Bird Paradise: Explore the vibrant world of birds at Singapore’s Bird Paradise, where visitors can see endangered species and enjoy captivating bird shows that highlight their agility and beauty.
- Rainforest Wild ASIA: Roam through lush rainforest trails and towering karst formations at Rainforest Wild ASIA, Asia’s first adventure-based zoological park, featuring 36 fascinating species in open habitats.
Off-the-Beaten-Path: Unique Experiences for the Adventurous Traveler
For those seeking a more adventurous side of Singapore, the campaign also offers a range of off-the-beaten-path experiences that combine the beauty of nature with the thrill of discovery.
- Kayaking at Punggol Waterway: Paddle through one of Singapore’s most vibrant waterways, where urban life and nature blend seamlessly.
- The Make Pleat Bag Experience by Ginlee: Learn the craft of pleating and circularity at this workshop, where you can create your own unique pleated designs.
- DIY Bar Making Workshop with Mr Bucket Chocolaterie: Dive into the world of chocolate-making at Mr Bucket Chocolaterie, where you can create and decorate your own chocolate bars with seasonal toppings.
Singapore’s Efficient Public Transport System: The Key to Easy Exploration
One of the key factors that make Singapore an ideal short-haul destination is its efficient public transport system. The city’s MRT (Mass Rapid Transit) network and well-connected bus routes allow visitors to travel seamlessly between major attractions and hidden gems, saving time and enhancing the overall experience.
- Easy Connectivity: Visitors can hop on and off the MRT and buses to explore a wide variety of activities across the city without worrying about long travel times or complicated logistics.
- Time-Saving: With everything conveniently located and easy to access, travelers can pack more activities into their day, ensuring they make the most of every moment spent in Singapore.
Making the Most of Your Trip to Singapore: How Traveloka Helps
As part of this campaign, Traveloka provides users with the ability to collect stackable discount coupons for special rates on flights, accommodations, and activities in Singapore. With the Traveloka app, travelers can easily access these deals and plan their spontaneous trips with ease. The partnership with Traveloka ensures that all visitors can take advantage of the best deals, making Singapore an even more accessible destination for young travelers across Southeast Asia.
The post Singapore, Indonesia, Malaysia, Vietnam, Thailand Set to Enjoy Traveloka’s “A World of Experiences Await” with Special Weekend Offers to Singapore appeared first on Travel And Tour World.
