When the Global Change Award launched in 2015, the word circularity was barely part of fashion’s vocabulary. Journalists called the innovation challenge “the green prize”, and early conversations often began with explaining what circular fashion actually meant. Anna Gedda, CEO of the H&M Foundation and a seasoned sustainability leader with over 15 years in the fashion and textile industry, remembers those early days clearly. “Back then, the idea of closing the loop felt radical. We had…
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