ixigo Trains has signed cricket icon Rohit Sharma as its new brand ambassador, aiming to revolutionize travel experiences with innovative features and a bold new campaign.
ixigo, India’s leading online travel platform catering to the Next Billion Users, has teamed up with cricket superstar Rohit Sharma as the brand ambassador for its popular train booking app. This exciting collaboration aims to boost ixigo’s presence nationwide, reinforcing its reputation as the go-to app for smooth, innovative, and dependable train travel experiences.
As part of this partnership, ixigo Trains is rolling out a vibrant new commercial featuring Rohit Sharma in an unexpected role—rapping as a ticketman! The ad blends humor, high energy, and creativity to showcase the app’s user-friendly features, designed to make train travel effortless for millions of Indians. Through an upbeat rap, the ad highlights key features such as real-time train updates, live running statuses, ticket availability, ticket confirmation probabilities, and a seamless booking experience. This fun and engaging campaign positions ixigo Trains as the ultimate, all-in-one solution for travelers. The 360-degree marketing initiative, starring Rohit Sharma, will be launched across TV, digital, and outdoor media.
ixigo Trains continues to lead the transformation of train travel with its customer-centric features. With services like free cancellations, in-train meal options, a travel guarantee for assured seating, and instant refunds, ixigo is reinforcing its position as a must-have travel companion for today’s discerning travellers.
Speaking on this, Dinesh Kumar Kotha, CEO, ixigo Trains said, “We are thrilled to welcome Rohit Sharma to the ixigo family! As a true leader in cricket and a celebrated captain, Rohit personifies excellence, perseverance, and inspiration – values that align perfectly with our brand. His immense popularity and credibility make him the ideal ambassador to connect with audiences across India. Our latest campaign captures the innovative spirit of ixigo Trains and Rohit’s unmatched star power, unveiling a fresh, never-seen-before side of him. Together, we aim to inspire a strong, vibrant connection that resonates deeply with our audience.”
Sharing his thoughts about the partnership,Rohit Sharma, exclusively managed by RISE Worldwide, said, “I am delighted to join hands with ixigo Trains, a brand that has truly transformed train travel in India with its industry-first innovations. I look forward to being part of ixigo’s incredible journey focused on redefining travel through efficient solutions and making stress-free and seamless travel a reality for people, all across India.”
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