In this episode of FoodNavigator-USA’s Soup-To-Nuts podcast, two emerging hummus brands share what it will take for the US hummus category to break $1 billion. Ithaca Hummus Founder Chris Kirby and Little Sesame Co-founder and CEO Nick Wiseman reveal what US consumers want from hummus, including clean ingredients, bold flavors and modern processing techniques. They also discuss how they are boosting consumption and usage occasions and the role strategic partnerships can play in the long-term success of their brands and the larger hummus category overall.
