HEINEKEN is strengthening its commitment to the bar industry with the launch of ‘Starring Bars’ – a new initiative as part of its wider ‘Back the Bars’ platform. The programme will prioritise bars that serve Heineken® beer as filming locations, redirecting commercial production budgets into these businesses. To anchor this effort, Heineken ®� will be creating a global catalogue of these bars as film-ready locations.� As part of the project, Heineken ® �is also inviting movie directors, lo…
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