Quick-to-market conversions backed by attractive brands and a powerful commercial engine are a winning combination that is driving growth for IHG Hotels & Resorts (IHG) and its owners. IHG has seen a steady increase of conversion activity in recent years, with its total global conversion signings nearly doubling between 2023 and 2024. Conversion hotels allow owners to capitalize on fast access to IHG’s leading enterprise, including marketing, technology and distribution resources and mo…
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