In this episode of FoodNavigator-USA’s Soup-To-Nuts Podcast, Rudolph Foods VP of Sales and Marketing Mark Singleton recalls how the family-owned company came dangerously close to becoming part of the statistic of failing within two years in 1957, just two years after its founding. He recounts how the original founders quickly pivoted to survive and how the company continues to innovate its products, packaging and positioning to remain relevant, expand its consumer base and broaden chicharrónes’ usage occasions.
