To better understand the impact on the food and beverage industry of how consumers in the new year will balance the difficulties of reality with restoring their emotional and physical, ADM global product marketing senior director of flavors and citrus Jennifer Zhou and ADM global marketing director of colors & savory flavors Kelly Newsome join this episode of FoodNavigator-USA’s Soup-To-Nuts podcast. They share three macro flavor and color trends they say will shape how consumers engage with food and beverage in the new year, including: Authentic Wellbeing, Give Me More and Newstalgia Dreamland.
