Streaming service Overnght has secured the exclusive digital streaming rights to The CHANEL J12 Boat Race across the United States, Australia, Canada (including its territories, commonwealths, and possessions), and New Zealand through 2030.
“This partnership represents a significant milestone in Overnght’s mission to expand global access to the world’s most prestigious Olympic sporting events,” said Kevin McReynolds, founder and CEO of Overnght.
Overnght continues to pour money into our sport to buy the broadcast rights to just about every regatta McReynolds can sign up—and it’s making money doing so. Subscribers pay $105 a year for unlimited viewing, and McReynolds can’t add regattas fast enough.
“Rowing has always been a spectator sport, but people were not able to view it consistently before the new age of streaming,” said McReynolds. “We have found that once fans can follow races live, understand the storylines, and see the intensity on the water, they stay, and that’s exactly what we’re seeing reflected in subscriber growth on Overnght.”
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