The snacking giant said the brand is growing 2.5 times faster than the cookie category and is benefiting from consumer demand for high-end treats.

The Campbell's Company said the innovation is one of the most requested by consumers in the brand's history.

The change, meant to differentiate 7Up from competitor Sprite, marks the biggest innovation for the Keurig Dr Pepper-owned brand in more than 15 years.

With no end in sight to consumers’ value-focused shopping habits, retailers should focus on helping people feel confident they’re getting good quality for their money, according to Acosta.

Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said.

The three-year turnaround plan, which includes job cuts, will boost investments in Guinness and successful RTDs.

The energy drink brand's launch is part of a move into non-caffeinated functional beverages, while Mexico juice giant Jumex enters protein shakes.

Shoppers’ desire for drinks that match specific needs is reshaping the category, FMI found.