Dutch beverage giant Refresco is buying the producer as it expands into the better-for-you category.

The Reese’s maker is building a formidable portfolio centered on pretzels, popcorn and other offerings that touch on the latest consumer trends.

The candy brand is debuting new sayings reflecting the realities of modern romance, while Sparkling Ice teams with Life Savers on a candy-inspired sparkling water.

The CPG veteran will take over in April for Nicolas Catoggio, who recently became the company’s chief operating officer.

The investment by Semcap comes a month after the company sold a majority stake to private equity firm L Catterton.

Companies can now employ the label when using natural dyes — a move meant to speed the transition away from synthetic colors.

The measure required companies to use a font for words like “meatless” or “analogue” that was as large or larger than the product name.

The grocer’s Guiding Stars program links with Circana’s Attribute Marketplace to offer insights on how to develop and promote products for health-conscious consumers.