Mars-owned Nutri-Grain is tapping into consumer demand for healthier ingredients, while Stone Brewing partners with Hopwtr on an IPA-flavored sparkling water.
Labeling items for kosher standards, such as avoiding shellfish and dairy, could also benefit those with dietary restrictions and allergies, writes Moshe Elefant, rabbi and chief operating officer of OU Kosher.
The Martin Agency has been responsible for Ritz and Oreo’s Super Bowl work for the past three years, including an upcoming big game spot for the former.