CEO Henrique Braun said the 5% volume increase, the brand’s largest in nearly 20 years, reflects how the beverage giant is using innovation and market insights to drive growth.
The Kraft Heinz brand is positioning the innovation as a cheaper alternative to other options on the market, while Pringles collaborates with Buffalo Wild Wings on sauce-inspired chips.
Despite the gourmet ice cream brand’s high price tag, household penetration has accelerated as more consumers look to treat themselves with premium products.