Nielsen, a global leader in audience measurement, data, and analytics, announced a multi-year renewal agreement with FOX Television Stations for Local TV measurement across 18 of FOX’s owned and operated local markets. The deal also includes Scarborough, providing insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors, and measurement of incremental streaming audiences across� all 17 of FOX’s Local CTV apps. In addition to traditional…
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