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HomeFoodmanufactures foodHershey taps into gummy, ‘swicy’ trends with new Jolly Rancher

Hershey taps into gummy, ‘swicy’ trends with new Jolly Rancher

Hershey taps into gummy, ‘swicy’ trends with new Jolly Rancher

The 77-year-old hard candy brand has rapidly grown sales by expanding into new categories, such as gummies, ropes and freeze-dried.

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