Qatar Airways has unveiled a groundbreaking in-flight entertainment feature through a strategic alliance with IMG, a top-tier global sports media company. This collaboration introduces an advanced live sports streaming service, now available exclusively aboard the airline’s aircraft equipped with Starlink’s high-speed satellite internet. Travelers flying at 35,000 feet can now enjoy uninterrupted access to IMG’s premier live sports channels—Sport 24 and Sport 24 Extra—directly on their personal devices via a custom web player.
This launch marks a significant digital milestone in aviation, as Qatar Airways becomes the first international carrier to seamlessly integrate Sport 24’s live content into its in-flight streaming platform using Starlink connectivity. Whether on a smartphone, tablet, or laptop, passengers can stream global sporting events in high definition throughout their journey. From live UEFA Champions League matches to Formula 1® races and other major global tournaments, sports enthusiasts no longer need to worry about missing pivotal moments while in the air.
This initiative reflects Qatar Airways’ ongoing commitment to elevating the passenger experience with cutting-edge digital services and positions the airline at the forefront of next-generation inflight connectivity and entertainment.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, said: “Our partnership with IMG marks another leap forward in redefining the inflight experience. As the first global airline to introduce Starlink’s high-speed connectivity combined with live sports streaming, we are proud to bring passengers closer to the sporting moments that matter most – wherever they are in the world. From football fans to tennis enthusiasts, this new offering ensures our guests never miss a second of the action at 35,000 feet.”
IMG President, Adam Kelly, said: “Live sport is one of the last remaining appointment-to-view events that people prefer to watch in real time. As consumer viewing habits continue to evolve, passengers want more ways to enjoy live sport onboard so they never have to miss a moment of the action. Qatar Airways is now making that a reality for fans traveling anywhere in the world with Sport 24. We’re continuing to drive product developments to make Sport 24 available on any international aircraft with connectivity.”
Qatar Airways stands out as the only airline in the MENA region—and one of the select few globally—to deliver ultra-fast in-flight broadband speeds that rival those found in homes. This exceptional connectivity is currently available across its Boeing 777 and Airbus A350 aircraft. As of June 2025, the airline has successfully operated more than 12,000 flights outfitted with Starlink technology, with every Boeing 777-300ER now fully equipped to offer passengers seamless high-speed internet.
On these Starlink-enabled flights, travelers can instantly stream premium live sports content by scanning a QR code onboard, which links them directly to the Sport 24 web player. This platform, developed by IMG, features the world’s only live sports channels designed specifically for commercial aviation—bringing top-tier sports action right to passengers’ personal devices mid-flight.
This innovative rollout comes just in time for a summer packed with major global sports events. Available on Sport 24 and Sport 24 Extra are broadcasts of the FIFA Club World Cup 2025
, UEFA Women’s EURO 2025, Wimbledon, The British Open, major cricket matches, and high-speed Formula 1® races, among others. Curated and produced at IMG’s advanced studios in London, these broadcasts reached over 10 million airline passengers last year—and now, through Qatar Airways’ advanced Starlink-enabled aircraft, that audience is set to expand even further.
Reinforcing its dedication to the global sports community, Qatar Airways serves as the Official Airline Partner for a wide range of premier teams, tournaments, and athletes. These include UEFA, Formula 1®, the Asian Football Confederation (AFC), Paris Saint-Germain (PSG), FC Internazionale Milano, tennis icon Novak Djokovic, the Royal Challengers Bangalore (RCB) cricket team, MotoGP, the IRONMAN Triathlon Series, Section Paloise Rugby, the British and Irish Lions’ 2025 Australia Tour, the NBA’s Brooklyn Nets, and numerous other partnerships spanning equestrian, padel, squash, motor racing, tennis, and Australian football.
By combining cutting-edge inflight technology with world-class sports partnerships, Qatar Airways continues to redefine the travel experience—offering fans uninterrupted access to the action they love, even while cruising at 35,000 feet.
The post Qatar Airways Unleashes Game-Changing In-Flight Experience With Live Global Sports Streaming Via Starlink And IMG Partnership: Here’s All You Need to Know appeared first on Travel And Tour World.
