Cultural and gastronomic experiences lead demand among American travellers, according to the report Mapping Activities and Experiences Supply and Demand in Spain*, which also highlights the high level of satisfaction these tourists express regarding the leisure activities they enjoy during their visits to Spanish destinations.
The study, prepared by Mabrian, the global travel intelligence and tourism advisory partner, analyses the supply of tourist activities and experiences in Spain and the interests of demand for these types of products, leveraging data from Civitatis and GetYourGuide, the main online experiences sites. The analysis considered both the domestic market and five key international markets: the United Kingdom, Germany, Italy, France, and the United States.
