Halloween, no matter its origins and promotion of costumes, means only one thing to the candy industry: sales.
And plenty of detailed research helps that along.
America’s Halloween Sweet Tooth: Instacart’s 2025 Candy & Decor Trends: Who loads up on candy the most? Since Utah’s first full year on the Instacart platform, Utah has once again decisively claimed the crown, buying candy 50% more often than the national average in October 2024.
And if you ever wondered which candies sell best?
Selling Halloween candy
- Halloween scare: Candy costs are soaring: Trick-or-treaters may get fewer sweets this year as high cocoa prices haunt the candy aisle.
- Halloween candy sales soar: Trends & treats driving growth: Halloween is no longer just for kids, it’s a confectionery goldmine… Read more
- Confectionery market to hit $278bn by 2032 as candy sales surge: The confectionery market is entering a new growth phase, driven by evolving consumer preferences, seasonal demand, and innovation in non-chocolate formats… Read more
- No trick: Halloween 2025 candy sales to hit record highs: After Summerween comes the real deal: Halloween, which expects to see recording spending… Read more
Enjoy!
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