AI threatens industry takeover for many, but not travel, as new research uncovers that travel agents remain the most popular holiday booking method amongst UK holiday-makers, and are 14 times more popular than the use of AI. The study of over 2000 people, commissioned by Brightsun Travel, has revealed that around one in two Brits booked their last holiday through a trusty travel agent, and only 3% turned to AI, despite its rise in popularity as a search assistance tool.
