4creative, Channel 4’s award-winning in-house creative agency, has unveiled a campaign to promote The Honesty Box, the new reality dating series debuting soon on E4. The campaign plays on the insight that, with the advent of dating apps, modern dating is beset by lies and deceit – with the show revealing that 90% of users admit to lying on dating profiles. The campaign challenges the dishonesty in modern dating, with a call to arms: Its Time Dating Got Honest. The launch film satirises t…
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