Absolute Hotel Services Group (AHS), a rapidly expanding hospitality management and branding company in Asia, has partnered with Oracle to enhance operational efficiency and revenue generation across its global portfolio.
In late 2024, AHS initiated the deployment of Oracle’s OPERA Cloud Property Management System (PMS) and Simphony Cloud Point of Sale (POS) solutions in 23 properties, encompassing 3,600 rooms.
The group plans to extend these implementations to all its branded properties by early 2026.
Jonathan Wigley, CEO and founder of AHS, emphasized that investing in Oracle’s advanced technology underscores the company’s dedication to innovation and guest satisfaction.
He noted that the adoption of these platforms signifies a crucial step toward establishing AHS as a global leader in the hospitality sector.
The Oracle systems are already contributing to streamlined operations and empowering staff to deliver exceptional service.
The OPERA Cloud PMS enables AHS to centralize guest data and operational processes, offering management a comprehensive view of business activities, including distribution, sales, customer service interactions, and loyalty programs.
Accessible via mobile devices, OPERA Cloud allows staff to make prompt, data-driven decisions from any location within the properties, enhancing guest services, managing housekeeping, overseeing reservations, and more.
Simphony Cloud POS provides AHS with deeper insights into guests’ dining preferences, facilitating personalized rewards and the delivery of tailored offers over time.
This integration aims to elevate the overall guest experience and foster increased customer loyalty.
Patrick Andres, Regional Vice President of Hospitality for JAPAC at Oracle, highlighted that by adopting OPERA Cloud and Simphony POS, AHS is not only enhancing guest experiences but also transforming the hospitality landscape in the Asia-Pacific region.
This digital transformation reflects AHS’s commitment to providing a seamless and comprehensive customer journey while equipping staff with modern tools to drive revenue and operational efficiency.
The selection of Oracle’s OPERA Cloud and Simphony Cloud POS platforms in the first quarter of fiscal year 2025 aligns with AHS’s strategic vision to integrate cutting-edge technology solutions that support scalability and adaptability in a dynamic market.
This collaboration is poised to set new benchmarks in the hospitality industry, emphasizing the importance of technological innovation in delivering superior guest experiences and achieving sustainable growth.
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