Two years after launching their trailblazing digital collaboration, Pernod Ricard and JCDecaux have announced an exciting expansion of their partnership by welcoming Accor, a globally recognized leader in hospitality. The formal announcement was made at Pernod Ricard’s headquarters, marking the beginning of a transformative chapter for the Data Portal initiative.
Elevating Data Management with a Unified Vision
The Data Portal, initially conceived by Pernod Ricard in 2015, is a cutting-edge platform designed to centralize diverse data sources from partner entities worldwide. By consolidating this data in a single, user-friendly interface, the solution simplifies access and management without requiring the exchange of data between the partner companies.
Since September 2022, Pernod Ricard and JCDecaux have collaborated to refine and enhance the portal. Their shared vision has led to significant advancements in technology ecosystems, resulting in optimized costs and improved efficiency. New features such as an advanced data catalogue and an enhanced business glossary have been introduced, accelerating project delivery while reducing expenses.
A New Partner, A Broader Horizon
Accor’s inclusion in the partnership brings a wealth of expertise to the table, promising to further elevate the platform’s capabilities. As a leading global hospitality group, Accor’s involvement signifies a powerful step toward addressing the rapidly evolving digital needs of the hospitality sector. Together, the three companies aim to create a robust and strategic tool that aligns with their individual and collective digital transformation goals.
The synergy between the groups will enable the Data Portal to cater to complex requirements, integrating innovative functionalities and leveraging a shared vision for innovation.
Unlocking Data Potential in Hospitality
The hospitality sector generates an abundance of valuable data, and the challenge lies in harnessing it effectively. By leveraging the enhanced capabilities of the Data Portal, Accor aims to empower its teams across various functions. Marketing professionals will personalize guest experiences, sales teams can optimize pricing strategies, and environmental data will support the company’s ESG (Environmental, Social, and Governance) initiatives.
This streamlined access to high-quality, centralized data will enable Accor’s business units to unlock new insights, driving efficiency and innovation across all operations.
Driving a Collaborative Digital Future
The partnership between Pernod Ricard, JCDecaux, and Accor is a testament to the power of collaboration in the digital age. By uniting their expertise and leveraging shared technology, these global leaders are paving the way for smarter data management and transformative business solutions.
This initiative not only strengthens their individual capabilities but also sets a benchmark for innovation, agility, and sustainability in their respective industries. As the Data Portal evolves, it promises to become an indispensable tool for navigating the complexities of digital transformation.
For Alexandre Ricard, Pernod Ricard’s CEO and Chairman, “The synergies derived from our partnership with JCDecaux have contributed significantly to the day-to-day work of our teams, consolidating our command of data, benefitting both our consumers and our customers. Today, we are delighted to welcome Accor to further develop this fantastic digital acceleration tool.”
Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, commented, “Since we created this groundbreaking technology partnership with Pernod Ricard in 2021, the Data Portal has been adopted as a pivotal platform in JCDecaux’s digital transformation. Innovation is a value cherished and shared by the members of the partnership, and we are therefore delighted to welcome Accor onboard and firmly believe that our collective intelligence will strengthen the future of the Data Portal.”
For Sébastien Bazin, Chairman and CEO of Accor, “In a world in which data has become the new ‘jewel’ in the ‘crown’ of the customer experience, we are proud to join this partnership with Pernod Ricard and JCDecaux. This alliance offers a fantastic opportunity to build on our own expertise while leveraging the wealth of savoir-faire offered by each of these French powerhouses. AI is in the process of revolutionising the tourism industry, and embracing the opportunities it affords us is a priority for Accor. By collectively making our data even more accessible and smarter, we can look to the future with ambition and face this critical challenge head on.”
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