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HomeFoodmanufactures foodBetter-for-you marketing claims raise red flags: Could enforcement crackdown loom?

Better-for-you marketing claims raise red flags: Could enforcement crackdown loom?

In this episode of FoodNavigator-USA’s Soup-To-Nuts Podcast, NAD Vice President Laura Brett examines the potential risk better-for-you and related claims pose. She also outlines tips for making truthful, transparent and therefore safer health and nutrition claims based on cases brought to the self-regulatory platform by competitors seeking to level the playing field by stopping alleged deceptive and unfair advertising.
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