New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, show that Black Friday has transformed from a single day into a season-long shopping event, with Brits now favouring experiences, wellbeing, and value-led purchases over traditional retail spending. By analysing year-to-date spending patterns alongside ‘Golden Quarter’ data from 2024, the research offers valuable insight into how people are likely to approac…
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