British Rowing and the GB Rowing Team today announced the renewal of its partnership with Dryrobe®, the original weatherproof changing robe brand committed to supporting elite sport globally, extending its support for Britain’s elite rowing programme through to August 2028.
The renewed partnership builds on a successful relationship that has seen more than 100 GB Rowing athletes use the custom Dryrobe® Advance to support their training and competition. Designed to provide warmth quickly with its fast-drying lining, the Dryrobe® Advance helps athletes recover between sessions and stay prepared to perform, whatever the conditions.
As part of the agreement, Dryrobe® will continue to supply custom Dryrobe® Advance changing robes to athletes across the Olympic and Paralympic programmes, including the GB Beach Sprint team. The partnership will also see Dryrobe® provide its Travel Cushion, helping athletes maximise comfort, recovery and rest during international travel.
The renewed partnership comes at an exciting time for British Rowing, following a period of major success for the GB Rowing Team across the Olympic, Paralympic and World Championship stages. It also coincides with the continued evolution of the sport, with Beach Sprint Rowing set to make its Olympic debut at the Los Angeles 2028 Games.
Credit: Amy Nicholas
“We’re incredibly proud to continue our partnership with British Rowing and the GB Rowing Team,” said founder of Dryrobe® Gideon Bright.
“Over the last few years we’ve seen first-hand the dedication, talent and success of these athletes, and it’s a privilege to continue supporting them on their journey to LA 2028.”
“We’re delighted to be renewing our partnership with Dryrobe®. From daily training to international competition, whether at our National Training Centre or in the demanding coastal environment where our Beach Sprint athletes prepare and race, the products help keep our athletes protected from the elements and ready to perform at their best,” said Interim Performance Director Tom Dyson.
“Just as importantly, Dryrobe® shares our passion for performance and our belief that everyone should have the opportunity to enjoy being active outdoors, whatever the weather. We look forward to continuing this successful partnership as we strive for the next chapter of success for the GB Rowing Team.”
Tom Solesbury, British Rowing Chief Executive added: “We’re thrilled to extend our partnership with Dryrobe® through to August 2028 as we build towards the LA Olympic Games. Dryrobe® plays a key role in supporting our team, and we’re excited to continue this successful collaboration.”
The renewed agreement will support athletes across the Olympic, Paralympic and Beach Sprint programmes throughout training camps, domestic and international competition, and major championships leading into LA 2028.
Together, Dryrobe® and British Rowing remain committed to creating the best possible environment for Britain’s rowers to train, recover and compete at the highest level.
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