Custom Travel Solutions appoints Brian Butts as Vice President of Sales to drive expansion, boost revenue, and lead innovation in white-label travel solutions.
Custom Travel Solutions (CTS), a premier provider of private-label travel technology for membership organizations and loyalty programs, has announced the appointment of Brian Butts as its new Vice President of Sales. With a distinguished career spanning decades in global travel partnerships, revenue optimization, and white-label travel solutions, Butts is poised to accelerate CTS’s expansion and market leadership in 2025.
A Visionary Leader in Travel Tech
Butts joins CTS with a wealth of experience in travel technology and B2B sales. Prior to this role, he served as Consulting Partner and SVP of Strategy at Dorms.com, where he played an instrumental role in scaling the company’s market presence through strategic business development and advisory leadership.
His career also includes senior executive positions at Global Solutions Team, where he led cutting-edge travel technology initiatives, pioneering white-label and API-driven solutions in the car rental sector for airlines, hotels, and major online travel agencies (OTAs). Before that, Butts spent eight years at Booking.com, where he managed over $1.8 billion in Gross Travel Value (GTV) and spearheaded initiatives that generated more than 75% of affiliate revenue in North America.
Strengthening CTS’s Growth Trajectory
Custom Travel Solutions is positioning itself at the forefront of the rapidly growing travel subscription economy, leveraging innovative B2B travel technology to enhance loyalty programs and exclusive membership offerings. With Butts at the helm of sales strategy, CTS aims to strengthen its foothold in the U.S. market, forge strategic alliances, and optimize revenue streams to capitalize on emerging opportunities in the closed-user group travel sector.
“Brian’s leadership in the travel industry speaks for itself,” said Caroline Dal’lin, Senior Vice President of Business Development at CTS. “His ability to scale partnerships and drive revenue makes him the perfect addition to our Business Development efforts as we push forward with our mission to redefine travel memberships and loyalty programs.”
Pioneering the Future of Travel Memberships
In his new role, Butts will focus on expanding CTS’s client base, enhancing member engagement, and refining sales strategies to align with the company’s ambitious growth plans. With travel technology evolving at an unprecedented pace, CTS is committed to revolutionizing subscription-based travel solutions that cater to the unique needs of loyalty programs, corporations, and affinity groups.
As 2025 shapes up to be a landmark year for the travel industry, Butts’ leadership is set to elevate CTS’s position as a key player in the next era of travel innovation.
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