With a name so unexpected it piques your curiosity, Tokyo-based band EFFECTIVE 12:01 PM are an exciting new entrant into the global indie pop scene. Their debut single, “Lack Of You”, is quite captivating.
The song is vibrant yet emotive. Its production blends organic instrumentation with electronic elements, the overall sound so hard to pin to a specific genre. Frontman Kotaro’s introspective lyrics and soaring melodies provide for a singalong listening experience.
Hear “Lack Of You” and follow EFFECTIVE 12:01 PM on Instagram.
