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HomeFoodmanufactures foodFruit snack advertising wars: When must manufacturers verify third-party reviews?

Fruit snack advertising wars: When must manufacturers verify third-party reviews?

The advertising war continues between Welch’s Fruit Snacks’ maker Promotion In Motion (PIM Brands) and Mott’s Fruit Flavored Snacks’ maker General Mills with the BBB National Programs’ National Advertising Division weighing in on the second dispute between the brands in as many months.
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