Iberia has unveiled its revolutionary AI-powered assistant, Iberia GPT, designed to transform the way travelers plan their trips. This groundbreaking tool harnesses the power of artificial intelligence to provide personalized travel planning, offering flexible flight searches, tailored destination suggestions, and budget-friendly options. By integrating cutting-edge technology into the travel process, Iberia GPT sets a new standard in airline innovation, empowering travelers with seamless and dynamic tools that enhance the overall customer experience.
In an era where artificial intelligence (AI) is transforming various industries, Iberia, a leading airline under the International Airlines Group (IAG) umbrella, is stepping up to the plate with a revolutionary new offering—Iberia GPT. Launched today, Iberia GPT is an AI-powered conversational assistant hosted on OpenAI’s ChatGPT platform. This innovative solution is designed to provide customers with a personalized, agile, and inspiring way to plan their trips, setting a new benchmark in the aviation industry.
A Milestone in Airline Customer Service
The announcement of Iberia GPT was made at the prestigious South Summit 2025, one of Europe’s most significant events focused on innovation and entrepreneurship. The launch of this new communication channel marks the first initiative of its kind by an airline, positioning Iberia as a frontrunner in adopting advanced technologies to enhance customer service. Iberia GPT can be accessed on ChatGPT’s GPT Store by searching for “@Iberia” or “Iberia GPT” in the Explore GPTs section, making it easily available for anyone looking to plan their next journey with ease and creativity.
The Power of AI in Travel Planning
Iberia GPT goes beyond the functionality of a standard chatbot service. It represents a deep dive into leveraging AI to deliver an engaging and personalized travel planning experience. Customers can explore options tailored to their specific interests, preferences, and budgets in a conversational and interactive manner. Unlike traditional customer service systems, this AI assistant provides a dynamic, inspirational, and user-centric approach to discovering travel possibilities.
Some key features of Iberia GPT include:
- Flexible Flight Search
With Iberia GPT, travelers have the freedom to search for flights with a flexibility window of up to five days before or after their selected travel dates. This feature allows customers to discover options they might otherwise miss, ensuring that they find the best flights even if their travel plans are a bit fluid. - Tailored Destination Suggestions
Whether travelers are seeking global, regional, or specific destination ideas, Iberia GPT can recommend options that align with their interests and desires. The assistant taps into customer preferences to suggest destinations that match their travel style, from relaxing beach holidays to thrilling city escapes or cultural explorations. - Budget-Friendly Options
For many travelers, cost is a primary consideration when planning a trip. Iberia GPT provides a budget-based recommendation engine that helps users find the best travel options within a defined price range. By providing multiple suggestions within their budget, the assistant ensures that travelers can make informed decisions without compromising on their travel aspirations. - Multi-Destination Planning
For those looking to plan more complex journeys, Iberia GPT offers multi-destination route planning. This feature allows travelers to effortlessly organize flights with multiple stops, making it ideal for those exploring several cities or countries on a single trip. Whether it’s for a business trip or an extended holiday, the AI assistant ensures that each leg of the journey is well coordinated.
“With Iberia GPT, we take another step toward making it easier for customers to plan their trips from the earliest stages of inspiration and discovery. This initiative reflects Iberia’s commitment to innovation and to continuously improving the customer experience,” said Nacho Tovar, Director of Innovation at Iberia.
Reinforcing Iberia’s Commitment to Technological Innovation
The launch of Iberia GPT is part of the airline’s broader strategy to remain at the forefront of technological innovation and enhance the customer experience. Iberia has consistently focused on utilizing digital platforms to enhance its communication with passengers. In 2019, the airline introduced a WhatsApp customer service channel, which provided a more accessible and user-friendly way for passengers to engage with the airline. Iberia GPT represents the next step in this commitment to digital transformation, offering a cutting-edge tool for travel inspiration and planning.
Iberia’s focus on artificial intelligence and conversational agents is especially notable. With the growing reliance on AI in various industries, Iberia is aligning itself with global tech advancements to ensure that its services meet the ever-evolving needs of its customers. Iberia GPT is a perfect example of how AI can be harnessed not just for operational efficiency, but to create a meaningful, personalized connection with travelers.
Beyond Customer Service: The Exploratory Nature of Iberia GPT
While Iberia GPT is temporarily hosted outside of traditional customer service channels, its design as an exploratory space for travelers is a unique approach. Unlike standard customer service systems that often focus on resolving issues or answering basic inquiries, Iberia GPT is intended to be a source of inspiration and guidance. It helps travelers discover new possibilities that match their personal preferences, whether it’s for a spontaneous weekend getaway or a long-planned vacation.
By offering flexibility in flight searches, destination inspiration, and multi-destination planning, Iberia is ensuring that travelers have access to a tool that makes travel planning not just a chore, but an exciting and dynamic process. Whether you’re someone who knows exactly where they want to go or someone looking for fresh ideas, Iberia GPT adapts to your needs and guides you through the journey with ease.
Looking Ahead: Iberia’s Innovation Hub
The introduction of Iberia GPT is just one part of the airline’s broader digital transformation efforts. Iberia’s Innovation Hub, launched in April 2025, is another significant initiative that highlights the airline’s ongoing dedication to technological advancement. The Innovation Hub focuses on exploring cutting-edge technologies such as artificial intelligence, machine learning, and automation to create solutions that benefit both passengers and the airline itself. With Iberia GPT, the airline continues to leverage AI as a tool not only for operational efficiency but also to elevate customer engagement and travel experiences.
Iberia has launched the AI-powered Iberia GPT, a groundbreaking tool designed to revolutionize travel planning by offering personalized, flexible, and budget-friendly options, setting a new standard in airline innovation.
Conclusion: A New Era in Travel Planning
The introduction of Iberia GPT represents a pivotal change in the travel sector. By harnessing the power of artificial intelligence, Iberia is not only redefining how travelers plan their trips but also setting a new standard for personalized customer service in aviation. With its easy access through ChatGPT’s GPT Store, Iberia GPT promises to inspire, assist, and empower travelers to make better, more informed decisions when planning their journeys.
As the world of travel continues to evolve, Iberia’s commitment to innovation ensures that it will remain a leader in delivering cutting-edge solutions that make travel easier, more exciting, and more tailored to each individual’s needs. Iberia GPT is just the beginning, and as the airline continues to explore new possibilities, the future of travel planning looks brighter than ever.
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