Nielsen, a global leader in audience measurement, data, and analytics, and InfoSum, a leading global data collaboration platform, announced that Nielsen Marketing Cloud (NMC) data is now available within the InfoSum environment. This will allow advertisers, agencies, and publishers to enhance their first-party data using NMC’s proprietary data sets, and, as a result, better understand their audiences in a data collaboration platform. NMC’s data offering is backed by Nielsen’s industry-tr…
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