iQIYI Unlocks New Growth Beyond the Screen, Turning Hit Shows into Theme Parks and Consumer IP Products

BEIJING, Aug. 29, 2025 /PRNewswire/ — iQIYI, China’s leading online entertainment platform, highlighted recent growth in its Experience Business during its Q2 2025 earnings last week. This growth illustrates the success of iQIYI’s strategy to expand beyond the screen, transforming its…