In India, Amul butter has become a staple in the majority of kitchens over the years. While the butter itself is the most trusted commodity, it became even more special because of its iconic mascot known as the ‘Amul Girl’, her chubby cheeks, winking eyes and cheeky humour became the soul of Amul, and for over five decades now, she has kept the endearing innocence with her clever advertisement. From billboards to butter packets, the ‘Utterly Butterly’ girl has become the face of not just a product, but an entire advertising legacy.
From Amul butter’s humble rise in the 1960s to becoming India’s largest-selling butter brand, the taste, the trust, and the mascot have revolutionised not just the Indian market but the advertising scene as well. What began as a simple campaign in 1966 soon transformed Amul into a marketing icon and has still remained the reigning brand when it comes to its ads. However, what is the story behind the iconic blue-haired girl? Let’s find out.
The birth of India’s most iconic ad mascot, the ‘Amul Girl’
