Travellers visiting New York City now have a powerful new tool at their fingertips. Libby, an AI travel guide available in 60 languages, gives instant answers to tourism questions about all five boroughs. Developed by New York City Tourism + Conventions with GuideGeek technology, Libby delivers tailored tips, itineraries, and local recommendations in real time. Whether you are a first-time visitor or a local exploring a new area, Libby makes planning and discovering NYC easier and more personal than ever.
AI Travel Guide to Explore All Five Boroughs
Libby is short for Liberty, a nod to one of New York’s most iconic symbols. The AI platform is designed to help users explore Manhattan, Brooklyn, Queens, the Bronx, and Staten Island with ease. It offers customised travel advice based on user preferences, making it useful for anyone from solo travellers to families. This personalisation ensures that every recommendation—from restaurants and attractions to cultural events—aligns with the visitor’s interests and schedule.
Backed by NYC Tourism and GuideGeek Technology
The creation of Libby comes from a collaboration between New York City Tourism + Conventions and GuideGeek, a travel technology leader by Matador Network. The AI draws from extensive NYC Tourism data combined with over 1,000 integrations for up-to-date travel information. This ensures that every answer is both accurate and relevant. The system is designed to respond in real time, so users get the latest insights even as events and schedules change.
A Follow-Up to the Ellis AI Platform
Earlier in the year, NYC Tourism launched Ellis, an AI platform aimed at meetings and conventions professionals. Ellis quickly proved successful, doubling traffic to NYC Tourism’s meetings website in just one month. Libby expands on that success by offering a consumer-focused tool for leisure travellers. The move reflects NYC Tourism’s commitment to digital innovation in both business and leisure travel sectors.
Ready for Major Upcoming Events
Libby’s launch comes as the city prepares for major events like America 250 celebrations and the 2026 FIFA World Cup. These occasions are expected to draw millions of visitors from around the globe. By offering AI-powered assistance in 60 languages, NYC ensures that travellers of all backgrounds can navigate the city with confidence and ease.
Connecting Visitors to Local Businesses
Libby’s recommendations extend beyond famous landmarks. The platform helps users find local businesses, hidden gems, and community-based experiences. This approach supports small businesses while offering travellers authentic NYC moments. From a family-owned café in Queens to an art gallery in the Bronx, Libby connects people with experiences they might otherwise miss.
Accessible on Multiple Platforms
Travellers can use Libby directly on the NYC Tourism website by clicking the chat icon. The AI is also accessible via WhatsApp and Instagram, making it easy to get tips while on the move. Over 4,000 LinkNYC screens across the city will promote Libby, ensuring visitors and locals alike are aware of this new service. The multi-platform approach ensures maximum reach and convenience.
Powered by Real-Time, Tailored Insights
Libby’s strength lies in its ability to deliver instant, personalised answers. A user can ask where to find the best pizza in Brooklyn, how to get from the Bronx Zoo to the Statue of Liberty, or which events are happening in Queens tonight. The AI responds with accurate and context-aware suggestions that reflect both the question and the visitor’s profile.
Expert Endorsements and Public Reaction
Julie Coker, President and CEO of New York City Tourism + Conventions, calls Libby a “free, innovative tool” designed to help visitors craft unique itineraries. Matador Network CEO Ross Borden emphasises that the AI makes it possible to instantly find experiences that match a traveller’s interests. Early public feedback suggests Libby is set to become a trusted companion for navigating NYC.
Driving Tourism in a Competitive Global Market
New York City faces competition from destinations worldwide. With AI-driven personalisation, Libby positions NYC as a tech-forward, visitor-focused city. It offers a unique blend of convenience, cultural connection, and local support. By making it easier for travellers to explore beyond the typical tourist spots, NYC strengthens its appeal in the global tourism market.
How to Get the Most from Libby
To maximise the benefits of Libby, users should ask specific, interest-based questions. For example, rather than “What should I do in NYC?”, a better query might be “What are the best live jazz venues in Harlem tonight?” The AI thrives on detail and can tailor answers with precision. Travellers can also use Libby to plan full-day itineraries or find last-minute activities during their stay.
Input: Matador Network
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