Today, Sabre Hospitality, a key division of Sabre Corporation which is renowned for driving the global travel sector with its innovative software solutions, declared a broadened alliance with OUTRIGGER Resorts & Hotels. This luxury hospitality brand has chosen to integrate Sabre’s SynXis® Retailing solution throughout its entire group of properties, aiming to enhance guest personalization and optimize revenue streams.
Previously, OUTRIGGER Resorts & Hotels implemented SynXis Retailing at two of its locations and witnessed significant advantages from this cutting-edge hotel retail management system. Encouraged by these results, the hotel chain is now rolling out the solution to its other 12 resort locations. OUTRIGGER has become the pioneering major client to transition from the basic dynamic packaging features provided by the SynXis Booking Engine to the more sophisticated functions offered by SynXis Retailing. This strategic enhancement boosts their marketing capabilities and reinforces their status as a progressive leader in the hospitality industry.
“We’re thrilled to deepen our collaboration with OUTRIGGER Resorts & Hotels as they expand their adoption of SynXis Retailing,” said Frank Trampert, SVP, Global Managing Director of Community Sales, Sabre Hospitality. “This partnership highlights the power of our retailing solutions to transform guest engagement, drive total revenue generated per room, and empower hoteliers to deliver dynamic, tailored experiences across the entire guest journey. Outrigger’s decision demonstrates their dedication to staying ahead in the competitive luxury hospitality market.”
The adoption of SynXis Retailing by OUTRIGGER is a testament to their strategic vision to improve the reservation experience and tailor offers specifically for their guests. With Sabre’s retailing solutions, OUTRIGGER is able to effectively market their hotel amenities, services, and unique experiences, ensuring that guests receive tailored options at every interaction. Properties employing SynXis Retailing have observed remarkable outcomes, including tripling revenue, elevating guest satisfaction, and streamlining booking operations.
“We are excited to upgrade to SynXis Retailing to deliver exceptional guest experiences that go beyond just a room stay. The platform is user-friendly and integrates seamlessly into our existing booking process, allowing us to offer a wide range of options to our guests, including the ability to customize their dream vacation,” said Josh Haddadi, Senior Digital Solutions Manager, OUTRIGGER Hospitality Group.
OUTRIGGER Resorts & Hotels, managing 38 properties situated in prime beachfront locations throughout Hawaii, the Asia-Pacific, and the Indian Ocean, has partnered with Sabre since 2017. This enhanced partnership underscores Sabre Hospitality’s dedication to advancing the industry with sophisticated retailing solutions.
Sabre Corporation stands as a pivotal software and technology entity focused on tackling the most significant challenges and seizing major opportunities within the travel industry.
For over 75 years, OUTRIGGER has been on a voyage of exploration, growing from its roots in Hawai‘i to iconic resort locations like Fiji, Mauritius, Thailand, and the Maldives.
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